Perfect proposals

The key to successful proposal writing

Companies who supply FM services cannot survive without winning new business through writing proposals and completing tender exercises.  So often I see poorly articulated proposals.  What’s that you say? You run out of time? Not enough resources?

Buyers use the proposal to find out who the best is out there.  Less than ‘first class’ proposals can mean reputational damage, being taken off vendor lists or poor business motivation, let alone not winning the work you have spent time, effort and money trying to win.

Here are my 5 tips for ensuring your proposals leaves the client asking… when can you start?

1.       Pick the right battles

Why chase tenders that you are not going to win? Good qualification is key to ensuring you get off to a good start.  Only chase opportunities that are real, you can deliver and you want to win.

2.       Know your customer

Being prepared for a tender is essential.  The key to this is to establish relationships with the customer so you can understand what they really really want and they have a good idea of your capabilities and competitive advantages

When buyers receive proposals they don’t like those that don’t address their specific needs – who wants to read stuff their not interested in? No one – so write about stuff your customer will be interested in – how your going to address their needs.

3.       Build your solution to get to the winning price

A lot of people say that it always comes down to price and the proposal is secondary.  I don’t believe this is the case.  The key is to build a solution that drives the right price – for both you and the customer.

4.       ATFQ (Answer The Full Question)

Answers need to answer the full question. It has to be customised and specific to the needs of the customer. Make sure it is easy to understand and has a simple clear layout.  Evidence and examples of where you have done it before are a must and build credibility.  Avoid waffle, incomplete answers, generic standard offers, and talking about yourself.  If every paragraph/sentence starts with your company name, we, us or our – you are talking about yourself not the customer.

5.       Present your proposal in a fitting way

So you spend hundreds of thousands preparing a tender which is worth millions to you.  You have to win the job.  So why do you print it on poor quality paper, bind it in a plastic comb or in an off the shelf lever arch file? Your printed bid is your shop window, give it justice and dress it the best it can be.

What we must fight to protect

What we must fight to protect

Recently I met a Local Authority manager who runs a local authority children’s centre.  It is a fantastic facility for young people.  There is play equipment, BMX track, outdoor cinema, kitchens and sound recording studio.  There are 10 of these in the local authority and in recent years their opening days have been cut bit by bit.

The manager told me a story.  He asked some of the children who visit where chips come from?  The response was “Iceland”.  The manager planted potato seeds with the children and taught them where chips come from.  He then went on to challenge the children to see how many people they could feed with £10.  Most came back with meals that could feed 3 or so people.  But after growing vegetables in the centre garden and some basic cookery lessons the children soon knew how to feed 20 people. 

This is just one example of the fantastic services local authorities operate.  Some people may read this and say that this learning should be done in schools. However, these centres are open after school finishes - If these centres are not open where will they go?  Local Authorities are required to make savings and it’s tough to decide where the axe falls.

You may wonder why I, a FM practitioner, have such a passionate view on this subject. Well I believe that although FM is a non-core, non-front line service, it deserves strategic input in to the core services of a Local Authority.  Local Authorities property and support service portfolio is currently experiencing rapid change as a result of the decisions being taken to make budget.   It is up to us FMs to deliver services to local authorities that support their changing business.    Here are some thoughts on how to do this in Local Authority FM:

1. Right size the estate to the projected size of the organisation

Understanding how much space is needed is obviously key.  Keeping space open plan and flexible will minimise costs of churn.  Perhaps keeping some “swing” space which can be used if needed or let to new local businesses – can Local Authority FMs become a local traded service, generating revenue?

2. Establish facilities to co-locate services reducing the quantity of smaller properties

Can a library be the job centre, children’s centre and housing offices all in one?  If these can be collocated it would save in all areas whilst protecting the services.

3. Centralise all FM budgets across all departments to maximise synergies

Point 2 is rarely achieveable if budgets aren’t centralised.  There are also big procurement benefits if only one department is buying all FM goods and services.  A single point of decision making will also help with points 1 and 2 to speed up change and maximise efficiency.

My view is that once we deliver at this level waste will be removed, costs will come down in non-front line areas and the axe may not need to be as big on the front line – especially on services future generations rely on.

Bravo Richard!

There is one thing I really admire about Sir Richard Branson it is his determination.  He was determined the West Coast Main Line (WCML) bid evaluation was wrong so he publically pursued it and with it, publically embarrassed the very people who would be awarding him a £6bn contract.  Madness you may say?  The golden rule of sales is don’t upset the customer.  I think it’s brilliant to stand up and say no, this isn’t right.

Where does this leave the DfT?  They will have to re-run the WCML bid and endure extra scrutiny from bidders, government and the public on future franchises.  It may change the entire procurement method for rail operators.

Why has this happened?  Branson said FirstGroup’s “numbers didn’t add up”.  The DfT have said “there are mistakes in the way the process has been managed”.  This can mean two things – the financial evaluation was very complicated and it could lead to judgements being made about a price that affect the financial scoring but are not based on the price. 

I too have been involved in complex tenders where you look at the evaluation model and think it could be read in different ways or you find formulae errors.  Did I or the other bidders challenge? No.  It rarely happens. Why?  The golden rule – don’t upset the customer.  You just dust yourself off and go on to the next one.

Bravo Richard.  But has he won a battle only to lose a war?

Only time will tell if Branson’s decision will help or hinder Virgin/Stagecoach in future franchises.  Stagecoach has more to lose in this market – they have 2 existing franchises and are actively pursuing others – Virgin don’t and aren’t.

My advice to organisations running tender processes is to keep the financial evaluation simple, clear and concise.  Don’t over complicate it.  This will help your bidders know where they stand and leave you and them in no doubt who the winner is.